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Currently Viewing Posts Tagged Proctor & Gamble

Competition and Advertising

I like the TV show Better Call Saul  which is based on a lawyer named Saul Goodman. It has some local flavoring to it, because the female main character is from Virginia Beach and the creator of the series is from Chesterfield.

The last couple of episodes have been about Saul sneaking into his brother’s house to change document dates, as a way of defeating the competition. I won’t bore you with the details, except to include that Kinkos copying and the changing of documents, is the basis of the story.

A 1946 law went into effect called the Lanham Act, which prohibits false advertising and provides civil penalties for such “competition” activities.  We hold false statements in business to a different standard than just defamation.

In 1991 Procter & Gamble won a $75,000 lawsuit against James & Linda Newton after they were found responsible for spreading rumors that the company supported the Church of Satan. The two were distributors of Amway Products, a competitor of Proctor & Gamble.

They had published information to indicate that the President of Proctor and Gamble had appeared on the Phil Donohue Show to announce that “due to the openness of our society, he was coming out of the closet about his association with the church of Satan”. The Newtons went on to say that people should understand that a purchase of Proctor and Gamble products was a conscious effort to support the church of Satan.

Unfortunately, such “false advertising” doesn’t seem to apply to politics. I guess we just assume it’s all false in political advertising. When you see that kind of advertising, can’t you almost see that as a political ad? Yes you can!

And for pic o’ day, this is one to make you think:

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