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Some Marketing Talk


Would you like a sip of Bib-Label Lithiated Lemon-Lime Soda? Doesn’t that sound like a real thirst-quencher? In 1929 it probably sounded pretty good to folks after the Wall Street Crash of that year, because it contained lithium citrate. In fact, it contained this mood-altering drug until 1950.

At that point, I suspect that no one really cared what the drink was called. They didn’t really even know why they liked it… they just did. It had been invented in 1920 and was sold by the Howdy Corporation. Now that is some crazy corporation naming right there!untitled

The name was later changed for marketing purposes to the name 7 Up. It is unclear why they changed it to that name, except there have been some theories that the drink had a pH of over 7 or that it had 7 ingredients. In fact, none of that was true.

At one point, they decided to market that it was made with “Real Sugar”. That seems to go with the marketing of that restaurant that used to be called Bob’s Big Boy.  Used to be called Bob’s Big Boy is the operative word. Because for 7 Up, I mean, who doesn’t want to guzzle some real good-ole-fashioned sugar and make your jeans look like they are well fitted to a body of Lard. Just sayin’.

Today 7 Up isn’t as well. When was the last time that you heard someone  say, “hey, I’ll have a 7 Up“. Not so much?  It originally was being marketed as caffeine-free. I guess Starbucks has taught us that if you make it with caffeine… more people will need it!

I was thinking about this as we begin to work on some upcoming legal ads. We shoot on Wednesday. All I know is that our new ads won’t be filled with sugar or caffeine free. 7 Up taught me that lesson.

But as pic o’ day reminds us, I guess it’s all in the point of view:


A Chicken Nugget Nugget

If you enjoy fast food chicken nuggets/ McNuggets, then you might want to stop right now… or continue reading out of curiosity. Yes I know, some people say it is safer to eat the Happy Meal toy.


The University of Mississippi Medical Center recently studied two chicken nuggets that were purchased from two different fast food restaurants. To accurately study these nuggets, they purchased full boxes from each restaurant and then just randomly each selected a nugget to study. Yep… nugget science.

Here’s what they found. (Reuters) The first nugget was about half muscle; the rest of that nugget was classified as a mixture of fat, blood vessels and nerves. Close inspection revealed cells that line the skin and internal organs of the chicken, according to the article in the American Journal of Medicine.

Now to the second nugget. It was 40% muscle and the remainder was fat, cartilage and pieces of bone. According to the one researcher, “It is really a chicken by-product high in calories, salt, sugar and fat that is a very unhealthy choice”.

Coming to the defense of the nugget was Ashley Peterson, who is Vice President of the scientific and regulatory affairs for the National Chicken Council; a non-profit trade group that represents the U.S. chicken industry. Peterson said that,
“Chicken nuggets are an excellent source of protein, especially for kids who might be picky eaters”.

DID YOU KNOW that as men and women get older, their ability to hear high pitched sounds diminishes. The ability to taste sweet foods also decreases with age.

And for pic o’ day, it seemed appropriate to include the Chicken McNugget that sold on eBay for $8100 because it resembled George Washington:


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