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Secrets Not So Secret

Luke 8:17 tells us that nothing is secret…everything shall become known. That Bible verse is descriptive of how Facebook tracks us and how politicians and advertisers can use that information.

Are you Republican, Democrat or Independent? If you are unsure… Facebook can tell you.

As described by the NY Times, go to facebook.com/ads/preferences on your browser. (You will probably  have to log in to Facebook first.) That will bring you to a page with your ad preferences. Under the “Interests” header, click the “Lifestyle and Culture” tab.

Then, look for a box titled US Politics. In parentheses, it shows how Facebook  categorizes you. Such as liberal, moderate or conservative.

If the US Politics box doesn’t appear, try clicking the See more button under the grid of boxes. Facebook gathers information about your political views based on the pages that you have liked — or on your political preference, if you list it on your profile page. For instance, if you like the Hillary Clinton for President pages, Facebook might categorize you as a liberal. If you are forwarding Trump articles… you are probably Republican.

If you didn’t feel like clicking through that “labyrinth of crazy instruction”, it really breaks down pretty simply. Companies like Google and Facebook are constantly collecting information about us.  If you are forwarding political rumors about either candidate… Facebook knows and can provide that information to advertisers.

Things that you do, like the websites you visit or videos you watch, gives clues about you. Amazon knows the books you read and the products you buy. Then, they target with ads for similar items.  When you sign-up and provide your birthday, friends, calendar events or photos, you are uploading easy clues about you.

For more, here is an article from salon.com that tells you 4 ways Google is destroying privacy and collecting data. Surveys or “calling on the home phone” to ask your opinion, or who you are voting for have basically gone the way of the 8 track tape player. I would have said the record player, but that has made a comeback! What does it say about me for constantly buying ice cream?

 

And for our Monday pic o’s… how about some encouragement:

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And thanks for that one adoring fan!

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